HENDERSON
Peloton Cross Training Series
Studio: FutureDeluxe
Role: 3D Design & Animation
Our approach combined detailed macro close-ups with sweeping, drone-inspired shots, allowing intricate product details to come into view whilst creating a sense of scale and discovery through fluid, dynamic camera movement. By experimenting with unconventional angles and compositions, fresh perspectives were uncovered that brought energy and life to the product imagery.
We designed our CG lighting to emphasise texture and materiality while seamlessly integrating with our live-action footage. This ensured a cohesive, cinematic aesthetic that elevated the product visually and reinforced the campaign’s overall visual identity.
Research & Development
Designed, Directed and Produced by FutureDeluxe
Live Action Director and Executive Creative Director: Raj Davsi
Creative Director: Kristian Glenn
Technical Director: Nick Scarcella
Art Director: Martin Cusano
Executive Producer: Maria Hanafy
Senior Producer: Georgie Patching, Tiffany Brathwaite, Doireann de Buitléar
Design & Animation: Stevie Rees, Tamas Arpadi, Vincentiu Solomon, Husni Wahab, Liam Henderson, Sasha Gudkova, Joey Phinn, James Primhak, Jake Wyand, Steven Dvornik, Nick Bauer, Tamas Arpadi
Retouching: Steve Barwise, Marianna Peroulaki
Storyboard Artist: Sylvie Minois
Previz: Nacho Conesa
AE UI: Seth De Silva
Modellers: Ben Pilgrim, Alex Whyles, David Rencsenyi
Live Action:
Stills Photographer & Director: Sophie Jones
Line Production: Cam Sczempka
Service Company: Polymath Productions
Edit: Search Party
Editor: Fin Melluish
Editor: Tom Herring
Editor: Ciaran Lyons
Editor: Joe Benson
Assistant Editor: Fin Scott
Post-Producer: Gem Souleyman
Post-Producer: Sara Nouman
Colour & Audio: Harbor Picture Company
Colourist: Alex Gregory
Head of Colour Production: Charlie Morris
Colour Producer: Sarah Banks
Sound Design & Mix: Rachel Scott & Tom Keats
Additional Sound Design: Chris Southwell
Audio Producer: Ornela Peka
Executive Producer, Audio: Savannah King
Post Production/VFX: Daydreamer
Shoot Supervisor: Peter Rypstra
Executive Creative Director: Peter Rypstra
2D Leads: Polly Gwinnett, Peter Rypstra
2D Artists: Milo Paterson, Brad Wood, Matt Reilly, Ozgur Taparli, Turker Turncer, Paul Wratten
After Effects: Dave Haupt
Executive VFX Producers: Freya Hewett, Chris Allen
VFX Producer: Katie Gillard
Live Action Stills Retouching: INK